Marketing & Advertisment
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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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YouTube advertising is a pay-for-placement system that allows brands to reach YouTube's more than 1 billion users through targeted advertisements. These ads (videos, banners, or text) can be shown before the requested video plays, as an overlay while a video plays, or in the right margin of the page.
On Field Marketing
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Field marketing is a traditional discipline in direct marketing, it involves people distributing, auditing, selling or sampling promotions on the "field". Field marketing is historically thought of as a one-way communication tool.